It's better to stand out from the bunch.
Client
Betterbunch
scope
Naming
Identity
Illustration
Motion
Strategy
sector
Professional Services
overview
Betterbunch provides SMEs with simple yet powerful software making it easy to flood their business with customer reviews, gain realtime feedback and build a celebrated online reputation. Originally named ReviewYou, we were given the opportunity to rename and rebrand this unique software platform. The final wordmark features an expressive and bold looping double t motif. These looping ts speak to creating connection between customers and company. It is the expressive human touch that sits in contrast alongside the tech-driven and minimal letter forms that make up the remaining word mark.
Alongside the wordmark and icon, colour, typography and layout play an important part in bringing this brand together. However one of the main features of the brand is the illustration style which enables the brand to tell a wider story around the service they provide. The brand illustrations are loose, playful and add tons of personality to the brand. A defining feature of the illustrations is the collaged block-shapes with a looping pattern. These shapes draw attention to the illustrations and give the line-work a sense of weight and distinction.
