The building blocks of your style.
Client
Lucy's
scope
Identity
Motion
Naming
Strategy
Web
sector
Professional Services
overview
Lucy and Hayden had a vision for their business, LL Hires: to offer quality, style-driven, and accessible luxury for hire for any occasion. They needed a new name and identity to match their ambition. "Lucy's" was born out of the need for a memorable, concise, and authentic name that had origins in the old brand but also the room for growth. The concept behind the brand speaks to Lucy's being the building blocks of your style. The final wordmark has been carefully constructed to tell the story of many different parts coming together to create one unified whole – Lucy's turns dreams into a reality piece by piece. The color palette, grid system, typography, and imagery have all been considered to work together in a stylish, tailored, and effortless way. It was important to communicate that Lucy's was a curated range of products that is always on trend, and that they are continuously innovating and improving their range so their clients know they are getting the best products for their special event.
"When I was recommended Daymark at the beginning of our rebrand journey, I was skeptical on how they would see our company evolve through new branding and a new voice. It is such a scary and daunting experience to rebrand, but after our initial meeting, I knew Daymark were the right team to take our company to the next level and elevate what we had worked so hard for. Jackson, Loryn and the team were revolutionary in the building of Lucy's, from initial concept, through to the voice, feeling and those small details that make such a huge difference. They helped to guide us while also listening so intently to our dreams for Lucy's and were really careful to take into consideration our client base, our goals and where we wanted to go in the future. The team at Daymark are exceptional, and without a shadow of a doubt, the building blocks to our successful rebrand and the future voice of Lucy's. It was the most intelligent move we made to work with them through the entire year long rebrand process, and we will continue to go back to them every time we have a vision for the next stage of our company. They are worth their weight in gold for any business wanting to level up through brand look, feel and voice." – Lucy Burke, Managing Director
