Strategic brand design
in Tauranga

Navigating Tauranga's dynamic business landscape can be challenging. Developing a strong brand strategy gives our Tauranga clients a strong foundation for positioning their brand to win.

Book your strategy session  →

Why brand strategy matters

Your brand is more than just a logo; it’s the story you tell and the value you provide to your customers. A well-defined brand strategy helps you articulate your unique value in Tauranga’s competitive market, ensuring your business builds awareness and connection with your customers. It addresses your customers' current needs while preparing for their future expectations, creates meaningful connections to stay relevant through market changes, and fosters loyalty by aligning with their values. With consistent messaging and a flexible framework for growth, your brand can thrive in Tauranga’s evolving landscape.

Key benefits of a strong brand strategy:

  • Clarity on your customer and their needs
  • Clear articulation of your unique value proposition.
  • Clarity on your marketing positioning and where to play
  • Consistent messaging in your brand tone of voice.
  • Foundation for building customer loyalty and trust in your branding.
  • Brand and marketing roadmap clarity.

Our brand strategy process is the foundational step to refreshing your brand or building a brand new brand, it gives our clients a clear vision for positioning their brand to win in Tauranga’s competitive market.

Common branding challenges we help overcome

  • Differentiating in a crowded market.
  • Connecting with Tauranga’s multicultural audience.
  • Balancing local relevance with global ambitions.
  • Building long-term loyalty and trust through emotional connections.
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Lucy's
LLH0001
Lucy and Hayden had a vision for their business, LL Hires: to offer quality, style-driven, and accessible luxury for hire for any occasion. They needed a new name and identity to match their ambition. "Lucy's" was born out of the need for a memorable, concise, and authentic name that had origins in the old brand but also the room for growth.
Folk
FOLK0001
Folk, based in Tauranga, are passionate about fostering a community around their coffee and wanted the brand to embody this sense of connection and presence.

A brand identity that won’t get lost

As brand partners we help our clients build connection and familiarity with their customers across a range of marketing initiatives. Our approach focuses on:

  • Creating a distinctive and memorable brand identity that turns heads and performs.
  • Delivering you a brand system with live brand toolkits ready to use 
  • Tailored suites of marketing templates ready for your marketing efforts.
  • Ongoing strategy and design support to ensure your brand shows up consistently

Ready to see how a tailored brand strategy can work for you? Let’s connect and explore the possibilities.

Capabilities

  • Brand strategy and architecture
  • Purpose, vision and values
  • Community engagement
  • Internal and stakeholder engagement
  • Workshop facilitation
  • Naming, taglines, brand voice
  • Messaging, positioning, storytelling
Lucy's
LLH0001
The concept behind the brand speaks to Lucy's being the building blocks of your style. The final wordmark has been carefully constructed to tell the story of many different parts coming together to create one unified whole – Lucy's turns dreams into a reality piece by piece.

How strategic branding has helped our Tauranga clients

Tauranga’s market presents unique challenges, and we understand what it takes to overcome them. Standing out means clearly communicating what makes your business special while crafting messaging that resonates with Tauranga’s diverse communities. Your brand needs to strike the right balance between local appeal and global aspirations, ensuring you’re positioned for growth.

Common branding challenges we help overcome

Differentiating in a crowded market.
Connecting with Tauranga’s multicultural audience.
Balancing local relevance with global ambitions.
Building long-term loyalty and trust through emotional connections.

Read our case studies around the impact of strategic branding

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Lucy's
LLH0001
Folk
FOLK0001
The concept for the Folk brand revolved around the metaphor of the lantern, symbolising attraction, connection, and the warmth of community, resonating with our client's love for being fully present in the moment and environment, like being around a campfire.

The impact of strategic branding

A well-executed brand strategy drives growth, builds customer loyalty, and strengthens employee engagement. It helps expand your market presence, increase lifetime customer value, and create resilience in changing markets. A strong brand preference also reduces price sensitivity, making your business the clear choice for your audience.

Discover our recent strategic branding projects

View all projects →

Olympus

Make your way home

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Te Whare Taonga o Waikato Museum & Gallery

Te Whare Taonga o Waikato Museum & Gallery

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Reggie's

Pizza, Pasta, Wine etc.

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Keene Consulting

Break new ground

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Hamilton Gardens

Explore a world more wonderful

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Gallagher eShepherd

Revolutionising farming in the digital age

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Folk

Coffee for the curious

FOLK0001

St. Peter's

Where learning knows no bounds.

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Elaman

Property with purpose.

ELA0001

Betterbunch

It's better to stand out from the bunch.

BB0001.

PE Club

The Coast's premier personal training service.

PEC0001

Te Kaaroro

Designing a new destination brand for Kirikiriroa.

Harrows

Crafted for connection.

HAR0001

Made

A place where there is something for everyone.

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Pepler's

Far from ordinary.

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Lucy's

The building blocks of your style.

LLH0001

Lodge

You belong here.

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Valentines Day

You're just our type.

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Hay

Conscious Coastal Property.

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Exscite

Say kia ora to science.

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People's Cut

Get your cut.

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Love the Centre

Bring it in, we'd love to see you.

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Smalls

Buy and sell pre-loved luxury children's clothing.

SMA0001.

Wild Canvas

Where time stops and memories are made.

WHG0001.

Iconic Construction

You know it's good because it's Iconic.

ICO0001

Waikato Scientific Instruments

Your new lab partner.

WSI0001.

Swish

Get rinsed.

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Communion

Not for us alone.

COM0002.

Nelson Giants

Nelson proud.

NEL0002

Hills Village

Hills of Hamilton East.

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Mr. Pickles

What works for you works for us.

MRP0002.

Woodstock School

Growing greatness.

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King & Co

Masterfully made.

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Flyger Hair Co.

A haven from your daily hustle.

FLY0001

Cream Eatery

Coming in hot with the good stuff.

CRE0001

Chronoptics

3D sensing for tomorrow's intelligent world.

CHR0007

Downlow BBQ

We won't tell if you don't.

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Taylors & Gordon

In the heart of Morningside.

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Build a brand that performs

Your journey towards a stronger, more meaningful brand starts here. Let’s work together to create a strategic branding approach that drives your business forward in Tauranga’s unique market.

Contact us to explore how a thoughtful brand strategy can transform your Tauranga business.

Ready to book your strategy session?

Email us  → ahoy@daymark.co.nz

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