
Why brand strategy matters
Key benefits of a strong brand strategy:
- Clarity on your customer and their needs
- Clear articulation of your unique value proposition.
- Clarity on your marketing positioning and where to play
- Consistent messaging in your brand tone of voice.
- Foundation for building customer loyalty and trust in your branding.
- Brand and marketing roadmap clarity.
Common branding challenges we help overcome
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Lucy's
LLH0001
Lucy and Hayden had a vision for their business, LL Hires: to offer quality, style-driven, and accessible luxury for hire for any occasion. They needed a new name and identity to match their ambition. "Lucy's" was born out of the need for a memorable, concise, and authentic name that had origins in the old brand but also the room for growth.

Folk
FOLK0001
Folk, based in Tauranga, are passionate about fostering a community around their coffee and wanted the brand to embody this sense of connection and presence.
A brand identity that won’t get lost
As brand partners we help our clients build connection and familiarity with their customers across a range of marketing initiatives. Our approach focuses on:
- Creating a distinctive and memorable brand identity that turns heads and performs.
- Delivering you a brand system with live brand toolkits ready to use
- Tailored suites of marketing templates ready for your marketing efforts.
- Ongoing strategy and design support to ensure your brand shows up consistently
Ready to see how a tailored brand strategy can work for you? Let’s connect and explore the possibilities.
Capabilities
- Brand strategy and architecture
- Purpose, vision and values
- Community engagement
- Internal and stakeholder engagement
- Workshop facilitation
- Naming, taglines, brand voice
- Messaging, positioning, storytelling

Lucy's
LLH0001
The concept behind the brand speaks to Lucy's being the building blocks of your style. The final wordmark has been carefully constructed to tell the story of many different parts coming together to create one unified whole – Lucy's turns dreams into a reality piece by piece.
Common branding challenges we help overcome
Read our case studies around the impact of strategic branding
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Lucy's
LLH0001

Folk
FOLK0001
The concept for the Folk brand revolved around the metaphor of the lantern, symbolising attraction, connection, and the warmth of community, resonating with our client's love for being fully present in the moment and environment, like being around a campfire.
The impact of strategic branding
A well-executed brand strategy drives growth, builds customer loyalty, and strengthens employee engagement. It helps expand your market presence, increase lifetime customer value, and create resilience in changing markets. A strong brand preference also reduces price sensitivity, making your business the clear choice for your audience.