Love the Centre
There’s always something to do, see, eat, drink and love when you visit Hamilton’s city centre! Love the Centre is an activation brand we created to help Kirikiriroa Hamilton promote its emerging central business district. As proud central city dwellers we were extra motivated to create a city brand that spoke to the building momentum and excitement we feel as locals. The brand system uses a vivid logo inspired by map pins and a gooey type choice to create a more playful call to action for residents.