![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/63e9e4839b72424760f07854_Downlow_Hero.jpg)
We won't tell if you don't.
Client
Downlow BBQ
scope
Identity
Naming
Strategy
All Projects
sector
Hospitality
Downlow is all about indulgent, slow-cooked, meaty goodness, served fast and with a playful attitude. Nostalgic mid-century type and layout borrow from classic ‘Americana’ barbecue joint branding, while the classic red, white and blue palette references the USA, home of BBQ. Referencing classic fast-food restaurant brands, Downlow’s palette is restricted to flat but vibrant primary colours, while illustrations pump up the personality and provide a bit of comic relief.
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/638da5fec52f547117507c03_Downlow_Imagery_BestAwards_V19s.jpg)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/638afa1c698caa3f7a3cd717_Image3.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/638afa199d4abb6b3bf24cb2_Image2.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/638da4a6ce20b73006d6b3a4_Downlow_Imagery_BestAwards_V12s.jpg)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/638afa232c86b7e3c5be8903_Image5.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/638afa25c42934057078d3ec_Image6.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/638afa291f96ab24c743e7ef_Image7.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/638da54adfce232575c69ba2_Downlow_Imagery_BestAwards_V14s.jpg)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/638afb1257859fa2b3c40786_Image9.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/638afa3377d1c73a489172be_Image10.png)
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Credits
daymark
Creative Director:
Team members:
Contributors:
Photography:
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