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Client

Downlow BBQ

scope

Identity

Naming

Strategy

All Projects

sector

Hospitality

Downlow is all about indulgent, slow-cooked, meaty goodness, served fast and with a playful attitude. Nostalgic mid-century type and layout borrow from classic ‘Americana’ barbecue joint branding, while the classic red, white and blue palette references the USA, home of BBQ. Referencing classic fast-food restaurant brands, Downlow’s palette is restricted to flat but vibrant primary colours, while illustrations pump up the personality and provide a bit of comic relief.

Downlow BBQ

Sector

Identity

Naming

Strategy

All Projects

Hospitality

Scope

Overview

Downlow is all about indulgent, slow-cooked, meaty goodness, served fast and with a playful attitude. Nostalgic mid-century type and layout borrow from classic ‘Americana’ barbecue joint branding, while the classic red, white and blue palette references the USA, home of BBQ. Referencing classic fast-food restaurant brands, Downlow’s palette is restricted to flat but vibrant primary colours, while illustrations pump up the personality and provide a bit of comic relief.

Credits

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Creative Director:
Designers:
Illustration:
Photography:
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