Get rinsed.
Client
Swish
scope
Identity
Illustration
Web
sector
Automotive
overview
As higher density housing spreads through our major cities, the coveted drive-way space to keep your car looking swish has become squeezed. Self-serve car wash centers provide a more convenient, environmentally friendly service that's more fun than you think. The category was begging for some differentiation and a brand that could express that satisfying feeling of getting your car feeling fresh. Enter Swish, a fun and nostalgic brand that points to that sense of convenience and grabs your attention among a swath of competing highway offers.
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