![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/64ac9e52ed22d404c08ceb25_Untitled-2.jpg)
Get rinsed.
Client
Swish
scope
Identity
Illustration
Strategy
Digital
All Projects
sector
Automotive
As higher density housing spreads through our major cities, the coveted drive-way space to keep your car looking swish has become squeezed. Self-serve car wash centers provide a more convenient, environmentally friendly service that's more fun than you think. The category was begging for some differentiation and a brand that could express that satisfying feeling of getting your car feeling fresh. Enter Swish, a fun and nostalgic brand that points to that sense of convenience and grabs your attention among a swath of competing highway offers.
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![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/64ac9b995f93c078883e1760_4.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/64c19178e4384e97fa74906d_Swish-Best-Awards-20234.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/64ac9b9fed22d404c089c0df_5.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/64ac9bac52955d6d3abc2e4d_6.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/64ac9bb164b8a613884d21a2_7.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/64ac9bb504cddb426799def7_8.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/64ac9bbb5f93c078883e3234_9.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/64ac9bc064b8a613884d43e4_10.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/64ac9bc44e384aae289da628_11.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/64ac9bcb52d7bf5e396de7a4_12.png)
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Credits
daymark
Creative Director:
Alexander Wastney
Team members:
Thomas Casey
Contributors:
Thomas Casey
Photography:
typefaces
Maxx by 205TF
Interstate by Adobe Fonts