![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65d29d1b4f0ef56e14ad3d0a_Harrows_Development_BrochureCover_V1b.webp)
Crafted for connection.
Client
Harrows
scope
Strategy
Identity
All Projects
sector
Retail
Harrows are a family-owned, regional business that designs and makes beautiful, tailored, commercial hospitality furniture – put simply, "crafted for connection" is their purpose. We created a new brand strategy and identity that celebrated and communicated this core positioning. The result is a more sophisticated and consistent brand system that creates the foundation for their ambitions to be the champions of social spaces.
The new Harrows brand reflects a commitment to fostering connections within social spaces – encapsulated by their new tagline, 'Crafted for connection.' The brand icon conveys what they’re all about — craftsmanship and connection. The subtle reshaping of the capital H creates a dovetail joint. The dovetail is a method of connection used in woodworking that pre-dates written history. Speaking to the tagline “Crafted for connection”, the negative space within the H can also represent two chairs pulled up together, symbolising the face-to-face interactions Harrows is proud to facilitate. The wordmark is based on the typeface Gerstner Programm, a classic sans serif created following Suiss “neutral” design rules. The new Harrows brand now possesses a distinct and memorable identity that effortlessly connects with both current and prospective customers.
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65d45783ff88b31fb329a392_Daymark-Harrows-16.jpg)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65d45882ce97ff992636321b_Daymark-Harrows-17.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65d2a194772349200f2a818d_Artboard%202-20.jpg)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65d6888e0cdef2cc6d5826db_Animatedchair2.gif)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65dfcc31014867752b9a8934_Harrows-adshell.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65d2ab0ac520c9a4b7c4b8dd_Daymark-Harrows-2.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65dfcc4728cd56e7ac9e3702_Harrows-businesscard.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65d6655f81f5805088fec077_Daymark-Harrows-18.jpg)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65d666aba28722c9b8a88898_Daymark-Harrows-19.jpg)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65d2abf26aa58491e8583d35_Daymark-Harrows-6.png)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65dfccb8a784facf112f24e9_Harrows-paper.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65dfcccadcd28fd46962eb3e_Harrows-truck.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65dfcd818da56539a963155d_Harrows-spread.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65d2f9e16e4a0177aef20d21_Daymark-Harrows-9.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65dfbefeff16372d811e8e14_Pattern.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65dfccea2ccca646722e1ec2_Harrows-apparel.webp)
Credits
ElizaRegular by Camelot Typefaces
Gerstner Programm FSL Regular by Forgotten Shapes