Far from ordinary.

Client

Pepler's

scope

Packaging

Identity

Strategy

All Projects

sector

Retail

For over four decades, Pepler’s has been making delicious condiments by hand using locally grown ingredients. We were approached by Paul and Jane to create an enduring brand that better communicates Pepler’s ambition to become synonymous across New Zealand with innovative and mouth-watering condiments. Starting like we always do, with deep insights into who Pepler’s are and who they want to be, we settled on the brand concept you can see below. The key brand indicators of hand-crafted, premium and distinctive have guided our design process across a myriad of brand touchpoints.

Pepler's

Sector

Packaging

Identity

Strategy

All Projects

Retail

Scope

Overview

For over four decades, Pepler’s has been making delicious condiments by hand using locally grown ingredients. We were approached by Paul and Jane to create an enduring brand that better communicates Pepler’s ambition to become synonymous across New Zealand with innovative and mouth-watering condiments. Starting like we always do, with deep insights into who Pepler’s are and who they want to be, we settled on the brand concept you can see below. The key brand indicators of hand-crafted, premium and distinctive have guided our design process across a myriad of brand touchpoints.

"The new brand has been instrumental in Pepler's growth. Since the rebrand, Pepler's has enjoyed a surge in positive customer feedback, with the fresh, modern design improving product visibility on shelves. This visibility has translated into increased sales and a surge in wholesale inquiries, affirming the brand's enhanced market position and appeal."

Paul Menneer, Managing Director

Credits

daymark
Creative Director:
Alexander Wastney
Team members:
Thomas Casey, Courtney Burchell, Jason Tiller, Charlotte Lowe
Contributors:
Photography:
Lucie Smeriglio
typefaces

Altform by Cotype Foundry
Swear Text by OH NO Type
Obviously by OH NO Type

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