The Coast's premier personal training service.
Client
PE Club
scope
Strategy
Identity
Motion
All Projects
sector
Sports
PE Club isn’t just about workout sessions; it’s a comprehensive approach to wellness offering a lifestyle that is realistic and sustainable. Employing a vibrant '80s fitness aesthetic and a Miami vice colour palette, we crafted a playfully nostalgic identity to resonate with the target market and generate a buzz for the client’s new venture. Our heavy hitting wordmark is unapologetically bold, while ITC Garamond Condensed and Neue Haas Unica pay homage to vintage sportswear posters. We also developed a unique 'Sunstripe' icon, combining a sunrise with a sense of movement and momentum, like an early morning run along the beach. Better pull your socks up.
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65fb8094e89a1834027f3cec_11.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65fb80a51095824bcdf2b3c7_31.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65fb80a0b9384cf3cc180ef5_21.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/6620a51dfac2ca0805134ada_Asset%2052.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/6625a38ac7fd3c5c3ab534f2_PEClub_Development_Socks_V2.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/6626cf949f62bf4e21c5a2b3_PEClub_Development_Hat_V4.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65fb80cd2f2836e672a83eb4_101.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65fb80aba396c41bb94ee978_41.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65fb80c8a8394bc6fa1d5200_91.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/6620a52acf87a82b72f2ec9a_Asset%2012.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/6620a537862945626f577c81_Asset%2042.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/6626d4c62942f5257d73af66_PEClub_Jacket_Mobile.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/6620a54a48e0b92f5afe8e0d_Asset%2032.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65fb80ec7e4ee1d7a1c9eae9_151.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65fb80ec1db038383e485e8f_141.webp)
![](https://cdn.prod.website-files.com/62abcdb3121b2e1dfca8c080/65fb80ec260243154c9f1f2c_161.webp)
Credits
ITC Garamond Condensed Book
Neue Haas Unica Regular