The Coast's premier personal training service.

Client

PE Club

scope

Strategy

Identity

Motion

All Projects

sector

Sports

PE Club isn’t just about workout sessions; it’s a comprehensive approach to wellness offering a lifestyle that is realistic and sustainable. Employing a vibrant '80s fitness aesthetic and a Miami vice colour palette, we crafted a playfully nostalgic identity to resonate with the target market and generate a buzz for the client’s new venture. Our heavy hitting wordmark is unapologetically bold, while ITC Garamond Condensed and Neue Haas Unica pay homage to vintage sportswear posters. We also developed a unique 'Sunstripe' icon, combining a sunrise with a sense of movement and momentum, like an early morning run along the beach. Better pull your socks up.

PE Club

Sector

Strategy

Identity

Motion

All Projects

Sports

Scope

Overview

PE Club isn’t just about workout sessions; it’s a comprehensive approach to wellness offering a lifestyle that is realistic and sustainable. Employing a vibrant '80s fitness aesthetic and a Miami vice colour palette, we crafted a playfully nostalgic identity to resonate with the target market and generate a buzz for the client’s new venture. Our heavy hitting wordmark is unapologetically bold, while ITC Garamond Condensed and Neue Haas Unica pay homage to vintage sportswear posters. We also developed a unique 'Sunstripe' icon, combining a sunrise with a sense of movement and momentum, like an early morning run along the beach. Better pull your socks up.

Credits

daymark
Creative Director:
Team members:
Jackson Croucher
Contributors:
Photography:
typefaces

ITC Garamond Condensed Book
Neue Haas Unica Regular

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