Nelson proud.

Client

Nelson Giants

scope

Identity

Motion

Strategy

All Projects

sector

Sports

When your hometown basketball team approaches you for a new brand, marking their 40th anniversary, you don’t say no. As the oldest team in the NZBL, the Nelson Giants needed a new brand that would honour their rich history while serving them well into the future. The brand needed to appeal to all ballers, fanatics and ‘Nelson Proud’ — both young and old. The new brand produces a sense of nostalgia that reflects the team’s long history in the league and employs an ownable Nelson Blue colourway which will build brand equity for years to come.

Nelson Giants

Sector

Identity

Motion

Strategy

All Projects

Sports

Scope

Overview

When your hometown basketball team approaches you for a new brand, marking their 40th anniversary, you don’t say no. As the oldest team in the NZBL, the Nelson Giants needed a new brand that would honour their rich history while serving them well into the future. The brand needed to appeal to all ballers, fanatics and ‘Nelson Proud’ — both young and old. The new brand produces a sense of nostalgia that reflects the team’s long history in the league and employs an ownable Nelson Blue colourway which will build brand equity for years to come.

Credits

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