Chronoptics are experts in 3D cameras and the technology that makes them work. We created an identity and wider brand system with both sex appeal and scientific credibility. To represent the technology we chose our native Ruru - Owl’s have an incredible ability to sense their environment, moving through the New Zealand bush at night with ease. It brings with it connotations of cleverness, perception, a birds eye view and awareness. Together with confident use of typography, colour and an extensive range of motion graphics this brand brings a sense of brilliance to the technology industry.