Here's home
Client
Faisandier digital
scope
Digital Strategy
UI Design
UX Design
Webflow Development
sector
Property
The background
Faisandier Group is a family-owned townhouse developer in Wellington known for creating high-quality, accessible homes for first-home buyers, investors, and next-home buyers. As their portfolio grew, their existing website struggled to keep pace — it lacked clarity, brand presence, and a seamless path from discovery to enquiry. Faisandier needed a scalable, user-centred platform that could communicate their story more powerfully, guide buyers through the decision-making process, and support multiple projects without manual effort. The result was a seamless brand experience that replaced a fragmented three-platform system with one cohesive, purpose-built solution.
The Strategy
We began by deeply understanding Faisandier’s audience and how they make purchasing decisions. This informed a new content structure built around clear buyer journeys and messaging that positioned Faisandier’s key strengths — price certainty, a transparent process, local expertise, and family values — at the forefront. Alongside this, we designed a flexible, modular system that could grow with the business, ensuring new developments, project updates, and resources could be added with ease and consistency.
The Solution
The new website was fully designed and developed in-house by Daymark, allowing us to integrate brand strategy, UX, design, and technology into a single cohesive outcome. We also built a powerful automation that pulls property data from the client's CRM onto the site in real time. This means listings, availability, and status updates remain current with minimal input, saving the team time while ensuring users see the latest information. The site’s intuitive navigation, brand-led messaging and visually consistent design system create a seamless and trustworthy experience from first impression to enquiry.
The Outcome
The new website has transformed Faisandier’s digital presence into a tool that actively supports their business rather than simply presenting information. It brings together brand tone, visual identity, and functionality into a seamless experience that builds trust and reflects the standard of homes they deliver. Visitors can now quickly understand what Faisandier offers, why their approach is different, and how to take the next step. Educational content paired with live property data helps guide buyers with clarity and confidence, while ensuring listings and availability remain accurate and up to date. This approach not only improves the buyer experience but has also led to stronger enquiry and better conversion. With a scalable design system and automated connection to their CRM, the platform is set up to grow alongside the business — making it easier to launch new developments, manage listings, and convert interest into sales.
Credits
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